I was talking with a co-worker the other day. We were discussing the current state of the economy and how it has affected our company. As the conversation continued, she told me that she was involved with the network marketing company Lia Sophia. She was surprised when I said that I had heard of it and she handed me her business card. Now as business cards go, it was very nice. The Lia Sophia logo and company colors looked great. Lia Sophia associates sell jewelry by arranging in home parties hosted by potential customers. The host is enticed by a certain amount of free jewelry. As with all network marketing opportunities, eventually you want those people to become an associate in your down line. We discussed what methods she used to find prospects to host her parties. Other than the business cards, she used an email marketing system set up by the company. I asked if she had ever thought of starting her own Lia Sophia blog as a way to supplement the business cards and the email marketing. “You mean writing articles on the Internet? I could never do that, she said.” We agreed to meet in the next few days so I could explain how easy and fun it is to blog.
Don’t get me wrong, a business person should always have a well designed professional looking business card. You never know when you will have the opportunity to talk to a potential customer. The catch phrase “Here is my card, call me with any questions” still gives an impression of professionalism. I am sure that the Lia Sophia associates hand out numerous business cards in the course of and in home party. They should always have a good supply on hand. A marketing plan should be diversified. You should use many different methods to attract customers and prospects to your business. Lia Sophia is no exception. There are many ways an Internet marketing plan using articles and a bog could benefit their associates.
The most important benefit of having a blog and writing articles about your company and products is that you can put a personal twist on your prospecting. If you share your enthusiasm for the products and how you personal use them, people will be interested. A Lia Sophia associate might write about their favorite jewelry. Also explain how you can accessorize with different outfits and include a picture. Before you know it, you will have a list of people who are interested in hosting parties. By all means, have a generous stack of business cards for your customers to grab on the way out when the party in complete.
Another benefit of a blog is that you can drive prospects to your company web site. A well written and interesting article will leave the prospect wanting more information. There are many ways to make it easy for them to end up surfing through your online catalog.
You will become an expert in the eyes of women and men looking to buy jewelry. Starting a blog is a way to let your creativity show and is a lot more effective than just handing out business cards. I know the thought of publishing articles can seem overwhelming, but I believe there is a writer buried deep inside all of us.